So I have decided that I suck at posting my design work. On the off chance that I do post something you'll be in for a real treat. That's my new mantra for this blog. No more apologies, just post when I find the time and feel like it. AAA has been buzzing with all types of big ideas followed by lack of budget but at least I feel like I'm working on a big project in the beginning. AAA Vacations latest ambition was to create a fresh new marketing campaign for their 2011 Carolina Panthers Fan Cruise. It does not look like this will be a very wide spread campaign but none the less I put 100 percent into the logo ideas. So here they are.
I had to incorporate a lot of stuff into one logo. They wanted the AAA logo, a football feel, the Carolina Panthers logo, a cruise element, a Bahamas feel and a lot of color. Well I could not accomplish all of these into one without it looking like total crap so I gave them a variety, each with their own strengths. The first image is the version they decided to go with while the others are alternate options I provided them with. I'm pleased with their final selection. I feel the mark has a strong football feel and will appeal well to the target audience.
