AAA Membership Card Renderings

So when I first came to work at AAA Carolinas the cards renderings that were being used in the creative were awful. I don't what they were thinking! I know the previous designer... and if by chance you ever read this Justin, please don't take offense. Anyway, a couple months back it was requested that I change an expiration date. I decided to re-render them all together. All of this was done in Photoshop and I feel like they came out pretty well. I even used some rad smoke brushes on this Panthers version. I did a whole bunch of different views but I'll only share this one perspective. This is two posts now in one week... I'm on a roll!

AAA Fan Cruise Logos

So I have decided that I suck at posting my design work. On the off chance that I do post something you'll be in for a real treat. That's my new mantra for this blog. No more apologies, just post when I find the time and feel like it. AAA has been buzzing with all types of big ideas followed by lack of budget but at least I feel like I'm working on a big project in the beginning. AAA Vacations latest ambition was to create a fresh new marketing campaign for their 2011 Carolina Panthers Fan Cruise. It does not look like this will be a very wide spread campaign but none the less I put 100 percent into the logo ideas. So here they are.

I had to incorporate a lot of stuff into one logo. They wanted the AAA logo, a football feel, the Carolina Panthers logo, a cruise element, a Bahamas feel and a lot of color. Well I could not accomplish all of these into one without it looking like total crap so I gave them a variety, each with their own strengths. The first image is the version they decided to go with while the others are alternate options I provided them with. I'm pleased with their final selection. I feel the mark has a strong football feel and will appeal well to the target audience.