Thought I'd do a quick post showing an ad I designed for AAA. The goal for this ad was to show all of the Charlotte-area AAA locations. The higher-ups (the one's with all the great ideas) first wanted to an ad with a giant map showing (in detail) two counties complete with roads and street names, all 12 branch office locations, their addresses, their phone numbers, and a small snippet describing physical landmarks near the location. But it did not stop there... they also wanted a coupon for their Car Care Centers, a guarantee message, and a ginormous headline announcing the twelve locations. I knew from the get-go that this was going to be a challenge. Luckily after trying the best I could to accommodate this multitude of information in a clean, designerly manor they realized it was too much. After some re-thinking I convinced them to try a more conceptual ad showing all the locations on GPS screen (something auto-related, like AAA) with all the little bubbles popping up on the screen giving the reader a since AAA surrounded the area. Then if the reader wanted additional location information I drove them to visit the website for more information on the exact whereabouts.
The trickiest part if this ad was recreating the GPS screen accurately in Photoshop. It took some time but 200 layers later I felt like it looked pretty realistic.
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